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Make Logo White

Dark website headers, pitch-deck slides, video intros and black t-shirts all need a white version of your logo. Drop in an SVG, PNG or JPG, keep White selected, and check it on a dark background. Need it for print instead? One click makes your logo black.

Color:

About this tool

Every shape in an SVG logo gets its fill and stroke set to the colour you choose, while anything explicitly set to none stays transparent. A logo with a transparent background or a knocked-out counter keeps it, so the white version works on any dark surface.

SVG files are parsed and recoloured locally, and scripts, embedded foreign objects and inline event handlers are stripped before the preview renders. PNG and JPG logos are handed to Image Color Changer, our partner, which opens on its make-logo-white or make-logo-black tool depending on the colour you picked.

Everything runs in your browser — nothing you enter here is sent to a server or stored. Provided as is, without warranty.

How to make your logo white

  1. 1

    Upload your logo

    Drop in an SVG, PNG or JPG. A PNG with a transparent background, or an SVG, gives the cleanest white version, because only the mark itself gets recoloured.

  2. 2

    Pick White

    White is selected by default. Choose Black instead if you need the version for print, documents or light backgrounds, or type any hex value for an off-white.

  3. 3

    Check it on a dark background

    The preview sits on a dark checkerboard, so you can see straight away whether the white logo reads cleanly and whether any detail merges together.

  4. 4

    Download the white logo

    SVG logos download as a free 400px JPG. For a full-resolution transparent PNG or SVG, continue in Image Color Changer, which opens with your colour already chosen.

When you need a white logo, and when you need a black one

Sooner or later someone asks for your logo “in white”. A partner is putting you on a dark slide, a conference wants it for the sponsor wall, or a supplier is printing it on a navy hoodie. A full-colour logo on a dark background usually loses contrast, so the white, or “reversed”, version is the one that gets used.

The black version covers the opposite case: printed letters, invoices, business cards, embossing, photocopies and any light background where colour isn’t available. A proper brand kit carries both, next to the full-colour mark, ideally as SVG so they scale from a favicon to a billboard.

Two things decide whether a white logo works. The file needs a real transparent background, which means PNG or SVG; JPG has no alpha channel, so a white logo saved as JPG arrives in a white box. And it needs enough contrast with what sits behind it. WCAG’s non-text contrast guideline asks for at least 3:1 for graphics people need to recognise. White on black is 21:1, and white on a mid-grey or a bright brand colour can fall below that.

Before you commit to a background colour, run it through the contrast checker against #FFFFFF. If you are assembling the rest of the brand kit, the colour palette generator will help you settle the dark shades your white logo will sit on.

Frequently asked questions

How do I make my logo white?
Upload your logo above, keep White selected and check the preview. For an SVG you can download a free 400px version straight away; for a full-resolution transparent PNG, click the full-resolution button and finish in Image Color Changer, which opens on its white-logo tool.
Will my logo keep its transparent background?
Yes. Only the visible parts of the logo turn white. Anything transparent in the original, including the background and knocked-out letter counters, stays transparent, so the white logo drops straight onto a dark header, slide or video.
My logo has several colours. Will all of it turn white?
Yes. Every colour becomes the same flat white, which is what a reversed logo should be. If two parts of your mark only stand apart because of their colours, they will merge, so check the preview at small sizes before you use it.
How do I make my logo black instead?
Click Black next to White. The preview updates immediately and the full-resolution button switches to the black-logo tool. A black logo is the one to use for printed documents, business cards, invoices, embossing and light backgrounds.
Should I use pure white or an off-white?
Pure white (#FFFFFF) gives the strongest contrast on dark backgrounds and is what printers and merch suppliers usually ask for. On video or very dark photography, a near-white such as #F5F5F7 can sit more comfortably. Type any hex value into the colour field to try it.
Which file formats can I upload?
SVG, PNG and JPG. SVG logos are recoloured right in your browser and never leave your machine. PNG and JPG logos are previewed here and recoloured in Image Color Changer, which handles raster files at full resolution.
Is it free to make my logo white?
Yes. Recolouring an SVG and downloading the 400px JPG is free, with no account. Image Color Changer lets you edit and preview for free too; its full-resolution export needs a free account.

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