The problem
Attribution data was fragmented across five tools. Campaign QA was manual and reactive — anomalies surfaced days later.
What we shipped
A pipeline of agents that ingests attribution events, flags anomalies in spend-vs-conversion, auto-drafts a root-cause brief, and pings the channel owner in Slack within minutes.
Outcomes
- Anomaly detection window from days to under 15 minutes
- Campaign QA time down 70%
- Weekly analyst report auto-drafted